Sometimes, people new to web marketing are a little camera shy. Even those who have been in positions of leadership before, teachers, or people who are otherwise used to presenting sometimes struggle a bit when it’s just them and the camera staring them in the face.
This is normal! And, something you get better at quickly. Having a little goof-up here and there keeps it real. Remember, people follow and buy from those they feel they know, like and trust. Appearing as a serious entrepreneur who’s capable is important, but if you’re not approachable, that’s no good.
I kept all my goof-ups and made a blooper reel, watch it here…
When I first started making videos, I’d shoot, re-shoot and re-shoot again, nit-picking every voice inflection, every little thing I added in or forgot to include! Who would think that a 5 minute video would take hours to make? As a former software instructor, I was used to having to be center stage and talk. I think it was the fact that what I said would be recorded, forever, unchangeable, made me want to nitpick.
I eventually realized the folly in this! Its a huge time waster. And, as I got more comfortable with the camera, I realized that perfection is not important. Coherent and relevant content, yes, and keeping it short is important too (the web is an ADD-like culture. Short videos frankly get watched more). But, nitpicking only leads to tearing your hair out. Practicing a new video with a few bullet points, or maybe not practicing at all and just shooting, is much better, and you learn quickly what works.
Still nervous? That’s OK! The point is to DO IT ANYWAY, and move past it. Pushing yourself to do something you’re still a little uncomfortable with is a GREAT way to grow.
Something around 50% of web traffic is video, and 12% of that is YouTube alone. Does that sound like an important place to be when marketing? PLUS, something super-fun is to post a new video on YouTube and watch the views it starts picking up almost immediately. What a sense of world community it gives you!